Vue International appoints ‘highly respected’ former ITV CEO Adam Crozier to the board

Adam Crozier joins Vue

Cinema chain Vue International has swept up former ITV chief executive Adam Crozier to serve in the position of non-executive chair.

Weeks after calling a close on a seven-year venture at the UK commercial broadcaster, Crozier has made right on his claim that he was looking to build up his experience in the private sector across numerous roles. As such, he also serves as a non-executive director of Costa and Premier Inn owner, Whitbread.

He now combines his might with the cinema company, that has to its name 212 sites across ten countries, mostly concentrated in Europe. Crozier said: “I have watched the development and growth of Vue International with great interest and am excited to be joining the group to play an active role in furthering their future ambitions. They are uniquely positioned to entertain consumers, pioneering in the exhibition space and pushing for the best experience possible. The future of the out of home entertainment industry has never been more relevant and I'm pleased to be joining the Vue team at such a moment.”

Tim Richards, founder and chief executive, said they had hired in Crozier, “one of the most highly respected professionals in the UK… further enriching the strength and experience of the Board is part of our plan to grow our business internationally at a time when the industry is set for increased consolidation.”

The company was founded by Richards in 1999.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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