Earlier this year, Manchester-based digital agency Return, which was previously known as Return on Digital, revealed a fresh new rebrand to mirror its services.
Return decided to drop the ‘Digital’ in its name as the agency has expanded into new territories. In addition to the digital work in its infancy, it has been involved in whole marketing strategies that link influencers, TV and experiential marketing; the new name removes the agency from a limited framework and reflects the growth and versatility of the business.
Guy Levine, Return’s chief executive officer, explains: “In 2008 Return on Digital was established with the sole purpose of creating a strong Return On Investment (ROI) for every client we worked on. Eight years later, and although our commercial ethos hasn’t changed, the digital landscape has shifted dramatically. Digital is no longer the thing you do because your competitors are doing it. Digital is just how you do it now.
“It won’t be long before companies don’t hire people with Digital in their title, it will just be marketing; digital knowledge will be a given. And that is where we started to feel uncomfortable with our brand.”
In addition to the re-brand, the agency has also launched a brand new service under its belt. Over the last few months, Return has expanded its offering to include Conversion Rate Optimisation (CRO), a service which focuses on optimisation rather than just conversion rate, headed by CRO manager Abbie Senior.
Senior comments: “By optimising the onsite experience, it can help to increase market share and customer satisfaction, and the learnings can be applied throughout the business and channels. It is an important strategic activity for businesses and can help improve growth.”
Return expects the project will drive sustainable business growth for its clients, which will result in an increased ROI for all media within the agency.