Anna Kendrick brings her quirky sense of humor to Hulu for brand’s latest campaign

Anna Kendrick is the star of Hulu's latest campaign

Actress Anna Kendrick is starring in Hulu’s latest campaign to promote the streaming service’s variety of shows, original series and sports offerings.

The ‘Pitch Perfect’ actress is appearing in four ads for the brand, which will run on TV under the tagline ‘TV Come True.’ The spots were created by 215 McCann and directed by Robert Stromberg, who also directed Disney’s ‘Maleficent.’

The effort comes just months after Hulu unveiled its $40-a-month live-TV service, which includes more than 50 channels in addition to its on-demand library of shows and movies as well as original series like The Handmaid’s Tale.

In the ads, Kendrick is seen exploring the wondrous world of Hulu, which is styled to mimic the service’s new user interface. In one spot, Kendrick appears as different versions of herself to promote the service’s recommendation and personalization capabilities — while “morning” Anna enjoys some ‘Good Morning America’ and ‘The Mindy Project’ with her cereal and orange juice, “nighttime” Anna prefers to watch ‘Golden Girls’ while putting on her makeup to get ready for the evening.

The campaign follow’s last year’s ‘See What You’ve Been Missing’ ads, which attempted to explain why binge-watching your favorite shows can actually make you a more honest person.

Hulu: For The Audience by 215 McCann

Added 13 September 2017
Agency: 215 McCann
Overall Rating
5/5 Vote

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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