Vice's 'The Best of Times, Worst of Times' film aims to drive action ahead of Global Goals event

Vice Impact has created a video ahead of the inaugural Goalkeepers Event by Project Everyone, which will be attended by president Barack Obama and Bill & Melinda Gates in order to continue to drive awareness and action of the Global Goals it has set.

The Global Goals were announced two years ago when Project Everyone began to drive the ambition to create change for good and have the UN and world powers agree to meet them as targets.

The event will take place in New York and is also set to feature global influencers such as Will.I.am, activist Malala Yousafzai and Her Majesty Queen Rania Al Abdullah of Jordan.

The film 'The Best of Times, Worst of Times' from Vice was inspired by the sentence from Charles Dickens' opening sentence from A Tale of Two Cities and will aim to highlight the advancement in global health and poverty reduction that has taken place around the world to show viewers that they can make a positive difference and evoke change.

Speaking to The Drum, co-founder of Project Everyone, Richard Curtis explained why the organisation chose to work with Vice: "We feel as though they are exactly the people that audiences are going to with their eye on the world and it's problems and it's solutions."

Narrated by Academy Award-winning actress Lupita Nyong’o, the film also promises that "the best is yet to come" in order to highlight that further change is necessary through the goals that have been set, should they be achieved.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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