Adidas has kept the momentum rolling on its Sport17 'Here to Create' campaign as it looks to accentuate the fact that creative athletes are more likely to get noticed by the bigwigs.
The ad, aptly called ‘Creativity Gets You Noticed', featuring 'Tango Squad' sees the talented footballers of the elite team, modelled after a special ops unit, get noticed by Real Madrid’s Marcelo and Zinedine Zidane.
Featuring the song Whatever I want by Sterling Hayes, the minute-long ad shows the team infiltrate a football arena and have a late-night kickabout, complete with night vision goggles and a pursuant golf buggy.
You can rate the spot in The Drum’s Creative Works section below.
The ad lands days after the brand had David Beckham and Zinedine Zidane return to promote the Predator Boots they made famous at the turn of the millenium.