Omnicom has brought on board LBi founder Luke Taylor to head up its customer relationship management offer Precision Marketing Group, The Drum has learned.
As chief executive, Taylor will report to Dale A. Adams, the chairman and chief executive of the DAS Group, a digital division within Omnicom that is aiming to broaden its CRM outlay with RAPP, Proximity, Organic, Targetbase and Javelin all under Taylor’s control.
The remit will see him work with the agencies to grow their offerings and improve upon talent recruitment, Omnicom has explained, while utilizing existing technology and platforms within the company.
The agencies will continue to act as separate entities despite being a part of the Precision Marketing Group.
“I am very excited about this opportunity and look forward to working closely with the people at DAS and the agencies,” said Taylor in a statement. “Aligning data, analytical, CRM and technical competencies that specialize in the delivery of precisely targeted and meaningful customer experiences is a natural evolution and will allow our agencies to deliver powerful solutions to clients.”
Taylor previously served as chief executive of DigitasLBi following the acquisition of LBi by Publicis Groupe in September 2012 and was subsequently merged with Digitas the following year.