Omnicom hires LBi founder Luke Taylor to lead CRM growth within Precision Marketing Group agencies

Omnicom has brought on board LBi founder Luke Taylor to head up its customer relationship management offer Precision Marketing Group, The Drum has learned.

Luke Taylor, founder of LBi

As chief executive, Taylor will report to Dale A. Adams, the chairman and chief executive of the DAS Group, a digital division within Omnicom that is aiming to broaden its CRM outlay with RAPP, Proximity, Organic, Targetbase and Javelin all under Taylor’s control.

The remit will see him work with the agencies to grow their offerings and improve upon talent recruitment, Omnicom has explained, while utilizing existing technology and platforms within the company.

The agencies will continue to act as separate entities despite being a part of the Precision Marketing Group.

“I am very excited about this opportunity and look forward to working closely with the people at DAS and the agencies,” said Taylor in a statement. “Aligning data, analytical, CRM and technical competencies that specialize in the delivery of precisely targeted and meaningful customer experiences is a natural evolution and will allow our agencies to deliver powerful solutions to clients.”

Taylor previously served as chief executive of DigitasLBi following the acquisition of LBi by Publicis Groupe in September 2012 and was subsequently merged with Digitas the following year.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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