Mediacorp launches Bloomr.SG to improve branded content offerings

Mediacorp launched Bloomr.SG to help content creators in Singapore produce creative formats in content and brand storytelling.

Mediacorp has launched Bloomr.SG, which aims to help content creators in Singapore produce creative formats in original content and brand storytelling, build their own communities and sustain their passion for content creation.

The state-owned broadcaster will provide a conducive environment for these content creators, who produce a wide range of content like vlogs, gaming, comedy, animation, DIY, make-up hauls and talk shows, with mentorship and extensive network, as well as access to its digital resources.

At the launch event held last Friday (8 September), held at !DEA@ The Arena at Mediacorp campus, Parminder Singh, chief commercial and digital officer at Mediacorp, said: “In today’s world, everyone can be a source of creativity.

“Through Bloomr.SG, Mediacorp aims to cultivate a new wave of disruptive storytellers who create content for the new generation.

“Mediacorp’s advertising partnerships will provide them monetisation strength, freeing them up to do what they do best, 'be creative'. At the same time, brands will benefit from their contemporary & innovative approach to storytelling for compelling brand narratives."

The company also announced that 10 content creators have already signed up for Bloomr.SG and claimed these content creators collectively reached over 850,000 subscribers and have over 160 million views on your YouTube channel.

There was also a panel discussion featuring Linda Lim, chief investment officer at GroupM, Jennifer Chase, head of digital sales at Mediacorp and Titan Tyra, a Bloomr.SG content creator, where the panellists discussed the disruptive power of the new creative generation on storytelling.

Content creator networks are not a new concept in Singapore, where companies like Nuffnang, Gushcloud and Clicknetwork have dominated the local scene for years.

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Shawn Lim

Shawn Lim is a reporter at The Drum, covering industry news around the Asia Pacific region with a focus on Singapore and Southeast Asia. Based in Singapore, he has worked across photography, video and online, covering a range of subjects including current affairs and sports.

Before Game of Thrones, he was a huge Breaking Bad fan. He does CrossFit and yoga to stay healthy.

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