Kia extends its official partnership with England women’s cricket team

Kia has supported women's cricket since 2014

Asian car brand Kia has chosen to extend its formative sponsorship of the England women’s cricket team in a deal which will last until 2020.

The brand is building upon its substantial involvement of the sport, including that of the Kia Super League partnership, extending a partnership that has been in place since 2014, for another two years.

Paul Philpott, president and chief executive of Kia Motors UK, said: “We are delighted to extend our partnership with the England Women’s cricket team for another two years. Since becoming the first ever official England Women’s cricket partner in 2014 we have seen women’s cricket go from strength to strength.

“With a capacity Lord’s crowd watching England win the ICC Women’s World Cup this year, Kia is proud to have supported the women’s team right from the off. We have also enjoyed being the title sponsor of the Kia Super League, bringing international cricket stars to families and those new to cricket.”

Sanjay Patel, ECB commercial director, added: “Kia broke new ground three years ago by becoming the first stand-alone sponsor of the England women’s team and will continue to play an all-important role in driving awareness and interest in both the team and the Kia Super League.”

The brand has much support for women's sport, earlier this year it snapped up support of Ladies’ Professional Golf Association (LPGA).

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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