Google set to appeal against record €2.4bn EU competition fine

Google looks to appeal its record fine

Google has lined up an appeal in response to its record fine €2.4bn from the EU over allegedly breaking monopoly laws.

The costly slap on the wrist will be appealed on Monday according to a report in the Telegraph. While the company has coughed up the fine, further down the line, it expects to face further charges on its online advertising and mobile operating system.

The fine landed in June after a seven year battle between the EU and Google. It was accused of abusing its 90% domination of the search market to drive e-commerce sales through its shopping service.

The commission is analysing how Google could have also exploited its maps and image services to gain an unfair advantage over rivals.

It marks the biggest fine ever issued by the EU in respect to competition law, more than doubling the €1.1bn Intel previously paid almost a decade ago. Intel did however recently win an appeal on its fine, an action Google will be watching closely.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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