Now Alexa can help you find your soulmate

EHarmony has an Alexa skill.

“Alexa, find me a boyfriend.”

We’re not quite there yet, but dating site eHarmony has released a voice skill for Alexa in the UK and the US, which it says provides a “more adventurous approach to finding love.”

Subscribers can use the skill to ask Alexa about matches or who has viewed their profiles, as well as to read messages or provide a summary. In turn, Alexa will tell that user about new matches, share messages, summarize daily activity and deliver profile pictures to their smartphones on demand. Users can also ask Alexa to select favorites and send “smiles.”

And, eHarmony said, Alexa will help make the search for love “a fresh, informal experience” with commentary like:

  • “Let me tell you about your first match. Ooh la la! She lives five miles away!”
  • “Oh, and there is X. What a catch! He seems great.”
  • “You have five unread messages, woo hoo!”
  • “You are popular today!”

The dating site calls this a “pioneering use of voice technology” and claims it will provide users with a more meaningful online experience as it cites ComScore data that shows voice search will account for 50% of searches by 2020.

“We also know online dating can sometimes feel like a daunting if not solitary task,” said Romain Bertrand, UK country manager for eHarmony, in a statement. “We’re confident that with Alexa on board we can increase confidence and create a deeper sense of intimacy for those using our service. Alexa will act as a guiding hand giving feedback on matches’ interests, personality traits and, crucially, their levels of compatibility.”

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Lisa Lacy

Lisa Lacy is a senior reporter for The Drum, covering digital and search marketing. Based in New York, she writes about how brands use technology to connect with consumers, particularly as innovations like voice search, digital assistants and the Internet of Things change consumers’ lives forever – not to mention the data these platforms increasingly collect and the security and privacy issues therein. She is a graduate of Columbia's School of Journalism. Her bucket list includes riding in the Oscar Mayer Wienermobile.

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