FinchFactor hires Amanda Cosindas to lead its NY and LA offices

FinchFactor has hired Amanda Cosindas to lead its NY and LA offices

Reputation management firm FinchFactor has appointed Amanda Cosindas as managing director of its newly-opened New York and LA offices.

Cosindas previously served as client and media director at LA-based Raconteur. Based in LA, she will work with clients including Airbnb, Critical Mass, Independent Media, MediaMonks and Saatchi LA.

“FinchFactor is a highly talented, female-led company with a growing portfolio of smart, game-changing clients,” said Cosindas in a statement. “Brands are becoming more conscious of how they will affect progress, whether it's creatively or culturally, and I find that incredibly exciting. I’m amped to be helping them craft their stories.”

“We are stoked to have officially opened offices on both the west and east coasts," added founder and chief executive Kerrie Finch. “As a team of globally-minded thinkers and doers, FinchFactor aims to empower businesses that shape culture and drive change, led by the power of thought leadership. Doing this across the US, where the creative and tech innovation industries are booming, made absolute sense and couldn’t be a more inspiring prospect. Our ambition is to grow both offices considerably by the end of the year.”

FinchFactor also has offices in Amsterdam and London.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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