Ad of the Day: Philips Hue turns the spotlight on making everyday moments extraordinary

The colourful spot was directed by Dent De Cuir

Philips Hue, the electric giant's wireless lighting system, has flipped the switch on its latest marketing push which seeks to shine a spotlight on how the brand can make the everyday moments extraordinary.

Created by Ogilvy & Mather Amsterdam, the brands's 'Light Your Home Smarter' initiative depicts a series of everyday situations which the company claims can be improved by mood lighting.

From sun light, to 'party light' and 'goal light' the hero film champions how Philips' system can be tailored to suit a number of occasions from watching soccer to dancing around in the bedroom.

The colourful spot was directed by Dent De Cuir, who designed the film to showcase the distinctiveness of each of the hues offered. It features an original soundtrack, as well as a series of 'how to' films around how to use the tech to create different atmospheres.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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