Paytm's ecommerce platform Paytm Mall rolled out its first ad across TV and online media, aiming to reinvent shopping in India. This is in line with its recent investment of INR 1,000 crore for campaigns.
The ad conceptualized by McCann World Group, under the creative supervision of Kapil Batra, features a jingle sung by the popular artist Jasleen Kaur and ends with the tagline, “Ab Shopping ke liye bhi, Paytm karo!” (English translation: Now for shopping also, use Paytm).
In a blog post, Paytm Mall said: "The new advertisement was shot across multiple locations in India. It captures the scale at which we operate, the variety and exciting deals that our platform offers, along with our distinctive O2O (Offline-to-Online) edge, wherein we enlist products from various shops on our platform and allow you to discover these products online.
What’s more, If you walk into any of these shops, you can scan the Paytm Mall QR code and order from the store using your Paytm Mall app, in case the product you want is not available at the store. That means customers can buy whatever they wish on our platform in the most convenient manner."
Paytm plans to roll out its debit card soon.