"Great creatives need a partner": OKRP leaders on becoming a great creative

What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.

For Matt Reinhard, OKRP CCO and Tom O’Keefe, OKRP founder and CEO, becoming a great creative is all about the partnership. Working together at the Chicago shop together from 20+ years, they have a bond that has helped lead some exceptional work.

To Reinhard, the ability to work among a wider team, across disciplines, is an opportunity to grow creatively. Additionally, success can come from working with people and partners “who know what they’re doing.”

In O’Keefe’s mind, partnership — and finding the right partner can help overcome not only obstacles, but the sometimes dark and daunting place that can be advertising.

Also, 100% agreement doesn’t necessarily yield the best work. In fact, O’Keefe and Reinhard have what they call the 85/15, where 85% of the time there is agreement and 15% disagreement. It’s in the latter, the 15%, where the most interesting conversations can occur that can help push the work forward.

Don't miss the previous What it Takes to be a Great Creative? with Daniel Bonner, global CCO of SapientRazorfish who says it's important to “Never stop asking questions.”

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Doug Zanger

Doug Zanger is the Americas editor for The Drum. He leads the Americas editorial team’s content activity in the growing region. Based in Portland, Oregon, he is committed to sharing the most meaningful stories that benefit the global industry and its people. A Minnesota native, Zanger has covered a wide range of brands, issues and personalities, including Aloe Blacc, Seu Jorge, Wendy Clark, Susan Credle, Dan Wieden, Jeff Goodby and more. Fiercely dedicated to diversity, equality and talent, he has interviewed several women in leadership roles through his Exceptional Women of the World podcast.

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