M&C Saatchi opens office in Mexico City

Manolo Techera and Alvaro Dopico

M&C Saatchi has announced that it will be opening an office in Mexico City.

Called M&C Saatchi Chilanga, the agency will be led by chief executive Alvaro Dopico and chief creative officer Manolo Techera. The two will also be equity partners at M&C Saatchi Chilanga.

The pair join from Marcel Worldwide, where Dopico served as vice president of account services and Techera served as chief executive.

According to M&C Saatchi, the network’s Mexico City office will be its 26th. M&C Saatchi Chilanga will kick things off by working with Ballantine’s as it looks to add to its roster.

“There aren’t many secrets in this business. All that really matters is a love for what you do. With M&C Saatchi, I found a passion for simple and powerful ideas. This is all we needed to hear and see to be persuaded to join,” said Techera in a statement.

‘‘It’s an honour that M&C Saatchi has chosen myself and Manolo as their local partners in Mexico,” added Dopico. “Many agencies talk about integration but we will be fully integrated from the start. I can say this with absolute conviction.”

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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