Fifa Local Organising Committee and Sony Pictures Networks India rolls out official Fifa U-17 World Cup song

FIFA Local Organising Committee and Sony Pictures Networks India rolls out official FIFA U-17 World Cup song

To mark 30 days to go for Fifa U-17 World Cup in India, Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) have launched the official song titled 'Kar Ke Dikhla De Goal' [English translation: Show me how to score a goal].

The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for Fifa U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and the legend Sachin Tendulkar amongst others.

The music video of the song will be broadcasted on SPN’s on-air and digital platforms across genres.

Rajesh Kaul, president distribution and sports business, Sony Pictures Networks India: “We are ecstatic to be the first broadcasters in history to collaborate with Fifa to co-create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the LOC/FIFA to ensure that Fifa U-17 World Cup India 2017 is a monumental success. Our efforts include the creation of the Official Song, an inspirational composition that will boost the nation’s spirit of sportsmanship.”

Praful Patel, All India Football Federation (AIFF) president and LOC chairman: “We are doing everything in our capacity to make this the biggest sporting event in India and I am sure the Official Song will help increase and broaden the appeal of the first ever Fifa tournament in India.”

SNP is the official broadcasters of the tournament and will telecast it live and exclusively on their sports channels and live stream it on their digital platform, SonyLIV.

The Drum spoke with LOC tournament director earlier who said that the world will be watching closely as India readies to host the Fifa Under-17 World Cup for the first time this October and brands will be doing the same.

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Taruka Srivastav

I march to the Indian beat of The Drum.

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