Real-time TV data company Alphonso has joined forces with The Drum to host a live event in New York later this month aimed at demystifying real-time TV viewership data and throwing the spotlight on what a deeper understanding of that data can mean for brands.
The TV Data Deep Dive live event will demonstrate the enormous power of real-time TV viewership data and audience insights. Industry thought leaders will join experts from Alphonso to highlight what this data actually means for advertisers looking to improve brand metrics and ROI from their TV advertising spend in an increasingly device-fragmented world.
From finding your TV audience's mobile devices, to understanding which creatives are driving the best results, TV Data Deep Dive will explore new ways in which progressive brands are harnessing data to bridge the TV and digital divide, and the new clarity data provides on how TV ads are performing.
The topics covered during the afternoon event will include: optimising campaigns across TV and digital; data and technologies to help you ‘own the living room’; how AI, machine learning, ACR and more are powering improved brand metrics; impact versus impressions; and best practices in TV-to-mobile ad retargeting.
Speaking recently in the media, Alphonso co-founder and chief executive officer Ashish Chordia outlined the issue many brands face: “More money is spent on TV ads than any other medium, yet it has been too difficult for brands to retain TV audience attention in the digital age, and to understand the true impact of their campaigns, until now.”
He continued: "Alphonso Insights not only democratizes access to those ad insights, but provides a reliable and real-time solution for understanding how your media spend stacks up against competitors, and how it is driving foot traffic and sales."
The afternoon of thought-provoking presentations, panel discussions, tech demonstrations and fireside chats will begin at 2pm and conclude with delicious cocktails at 5pm on Thursday 28 September.
TV Data Deep Dive is a FREE event and due to limited venue capacity, we would encourage early sign up. Register as soon as possible to guarantee your place by clicking here.