Meat & Livestock Australia urged to withdraw ad featuring Ganesh amid Hindu protest

Meat and livestock Australia urged to withdraw ad campaign following protest from Hindus

Hindus have vented their fury towards Meat & Livestock Australia (MLA) urging them to withdraw their “You Never Lamb Alone" ad.

They have also requested Australia Advertising Standards Bureau to ban the ad in a protest spearheaded by Rajan Zed, president of Universal Society of Hinduism. In a statement, he said that an apology was in order from MLA board chair Dr Michele Allan and managing director Richard Norton.

Rajan further said: "Lord Ganesha is highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used in selling lamb meat for mercantile greed. Moreover, linking Lord Ganesha with meat is very disrespectful and highly inappropriate."

In Hindu religion, Lord Ganesha is the god of wisdom and learning as well as the remover of obstacles.

Previously, Australian fashion label Soulan Zee and Etsy were criticised for the same usage of the deity.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Taruka Srivastav

I march to the Indian beat of The Drum.

All by Taruka