Subaru is known for its loyal owners – those who drive the cars to the limit for their outdoor lifestyle and consider them extensions of themselves. In its latest campaign for the 2018 Crosstrek, the auto maker is again going for an emotional connection.
The new spots by Carmichael Lynch showcase the automaker's latest SUV crossover and give viewers an intimate look into the different lives of two Crosstrek owners, while featuring the similarities that unifies them all – a sense of adventure, both today and miles down the road.
The spots, directed by cinematographer Lance Acord, highlight two experiences in which Subaru drivers navigate life’s bumpy roads.
In "Forever Young," a bearded, stoic, older fisherman with a long-lasting, older Subaru is hoping to enjoy a day of solitary fishing. But when a young surfer in a 2018 Subaru Crosstrek also arrives at the same remote beach, it’s revealed that these two men – and their cars – have far more in common than it seems and bond over their love of the sea.
In "Welcome to the Pack," during their first weekend road trip together, a young man repeatedly tries to win the affection of his new girlfriend’s faithful – but very skeptical – old dog. But no matter how bumpy their road, her 2018 Subaru Crosstrek is with them every mile of their journey until the pup warms up to the new suitor.