Ad of the Day: Heinz Beanz tugs on heartstrings with animation reminiscent of Pixar’s Up
What were the chances that an advert shifting beans could ever get viewers to well up in tears? This latest effort from Y&R New Zealand arguably achieves that for Kraft Heinz Australia.
The animation tells the story of bean-loving Geoff who works his way up to innovation officer in the company where he finds new ways for families to enjoy its products, along the way he stumbles across a wife and a duo of kids.
The four minute ad has been cut into multiple slots each promoting a different can. The work, created to publicise numerous new can sizes in the region will run on TV, digital and run in the retail space.
The ad was developed with the help of Assembly Ltd; furthermore, the soundtrack was composed by Franklin Road.
Vote for it below in The Drum's Creative Works.
