Kendall Jenner breaks silence over controversial Pepsi ad

Kendall Jenner's Pepsi ad was deemed 'tone deaf' upon its release

Kendall Jenner has finally spoken out about the controversial Pepsi ad she fronted earlier this year.

In a trailer for the new series of Keeping Up With The Kardashians, Jenner is seen discussing the ad with her sister Kim Kardashian-West declaring “it feels like my life is over.”

Released in May, the campaign saw the model calming a protest by handing a police officer a can of Pepsi. The soft drinks brand pulled the ad shortly after its release claiming it “missed the mark”.

At the time, reports said Jenner was “mortified” by the response to the campaign and, until now, has kept quiet about her involvement.

In the clip, Kardashian-West consoles her sibling commenting “you made a mistake”.

Last month Kardashian-West told The Hollywood Reporter that the upcoming series would feature Jenner’s reaction to the ad.

“We’re not perfect, but you see these things in the media, like Kendall and her Pepsi ad, where I see her at home crying. But in the media she looks another way because she’s not addressing it,” she said.

On pulling the ad a spokesperson for Pepsi said it “did not intend to make light of any serious issue” with the ad and apologised to Jenner for putting her “in this position.”

Since then, Jenner has appeared in an ad for Adidas Originals which has also provoked criticism online for using a model to promote the sports brand instead of a professional athlete.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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