Capital FM recruits Katy Perry, Ed Sheeran, Little Mix and more to promote breakfast show

Global has used the first episode of the X Factor to promote the Capital London Breakfast Show with Roman Kemp.

Opting for the ‘ITV Presents’ slot, introduced by an ITV voice at the start of the ad break, the ad features Kemp in a series of unlikely scenarios with Ed Sheeran, Liam Payne, Katy Perry, Niall Horan, Little Mix and a host of other stars.

“Capital is reaching its biggest audience in London in 13 years and we have a fantastic new breakfast show with Roman Kemp at the helm. This makes now the ideal time to promote Capital and reinforce our position as London’s number one hit music station.” commented Adam Johnson, Global’s director of marketing.

“The new campaign shines a light on the unique access Capital has to the world’s biggest stars.”

The 60 and 30-second spots, created by Mr President, will be supported by a social media push running across YouTube, Snapchat and Instagram Stories featuring more artists as well as outdoor activity reflecting the new ad.

The work follows Global’s ‘You may not know the name, but you will know the music’ campaign celebrating Classic FM’s 25th birthday running in Picturehouse cinemas across the UK.

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