Demise of Yellow Pages confirmed as Yell aims for digital transformation
Yell, the parent company of Yellow Pages confirmed the demise of the long published listings directory as it plans to transition into a fully digital marketing service provider for UK businesses.
Yell confirms the demise of Yellow Pages as it transforms into a digital marketing entity
The final print cycle of Yellow Pages will be published in January, 2018 and the final edition will be distributed in 2019 in Brighton, where the first edition was published as a classified section in 1966. Its web directory was launched in 1996.
Yellow Pages will also be remembered for its famous ad featuring J.R.Hartley, which was voted into the top 15 of Britain’s Greatest TV Ads poll.
Richard Hanscott, CEO of Yell tweeted: "We're looking forward to a bright digital future at Yell as we announce the start of the final print cycle of Yellow Pages. After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966."
With our announcement about Yellow Pages today, I'm proud of Yell's transformation from a print to digital business https://t.co/sodYeS9tnj
— Richard Hanscott (@richardhanscott) September 1, 2017
Last year, The Drum published an article on Yellow Page's J.R. Hartley and how would today's marketers reimagine this classic ad campaign?