Russell Group, a risk management software and services company, has launched a new website with digital partner Spinning Clock to reflect its service offering.
The rich media content and animation explains the complex nature of global connected risk and promotes Russell’s integrated process solution, reflecting the company’s new brand positioning.
Manvir Basi, marketing consultant at Russell Group, said: “Our corporate website no longer represented our evolving presence in the marketplace. We had undertaken an overhaul of our brand values and mission statement, and the website just wasn’t reflecting this. We were happy with the back-end mechanics of the site but needed a complete overhaul of the look and feel. Spinning Clock had previously transformed some existing infographics into an explainer animation for one of our key lines of business, and we wanted them to work a similar brand of magic on the website.”
Stuart Fowler, multimedia designer at Spinning Clock, commented: “Russell wanted to retain the existing back-end architecture of their website, as well as the ability to manage their own content, but they wanted more than just a nice-looking design from us. We created a comprehensive suite of responsive CSS and HTML which allows the Russell team to customise their content without compromising the fresh new look and feel of the website.”
Spinning Clock works with other clients such as BBC Music and Disney.