UK Top Shazamed Ads: Marks & Spencer, McDonald's and Samsung reign supreme

Samsung's 'The New Normal' spot has remained in the top three this week

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

They may have switched places in the chart but Marks & Spencer, McDonald's and Samsung remain the top three ads this week.

M&S Food is sizzling away at number one thanks to Ed Sheeran's Shape of You which is the soundtrack to the grocer's latest mouthwatering spot from Grey London.

McDonald's, meanwhile, is sitting pretty at number two thanks to the impossibly catchy Hall & Oates classic You Make My Dreams Come True which takes centre stage in the brand's 'Happy Dance' ad.

Completing the top three is Samsung with Rufus Wainwright's cover of John Lennon's Across the Universe. The track can be heard in the background of the phone giant's cinematic new campaign, which shows how much technology has changed throughout the ages and examines what that means for future generations.

The only fresh entry this week comes from BMW, which places at number 10 with Goldfrapp's Systemagic.

1
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: Spirit Of Summer
Agency: Grey London
2
You Make My Dreams
Artist: Daryl Hall & John Oates
Brand: McDonalds
Campaign: Happy Dance
Agency: Leo Burnett
3
Across The Universe
Artist: Rufus Wainwright
Brand: Samsung
Campaign: The New Normal
Agency: Leo Burnett
4
This Girl
Artist: Kungs & Cookin' On 3 Burners
Brand: Peugeot 208
Campaign: Allure Premium Special
Agency: Omd
5
Thunder
Artist: Imagine Dragons
Brand: Microsoft
Campaign: Introducing Surface Laptop
Agency: Mccann-erickson
6
Loaded
Artist: Primal Scream
Brand: Ford Fiesta
Campaign: Together We Go Further
Agency: Wpp
7
Praise You
Artist: Hannah Grace
Brand: LLOYDS BANK
Campaign: By Your Side
Agency: Adam&eveddb
8
Touch
Artist: Little Mix
Brand: EE
Campaign: Apple Music: Ready For Take Off
Agency: Saatchi & Saatchi London
9
Taste The Feeling
Artist: Keeley Bumford & William Makar
Brand: Coca-Cola Zero Sugar
Campaign: Taste The Feeling
Agency: Wpp
10
Systemagic
Artist: Goldfrapp
Brand: BMW1
Campaign: Feel Connected
Agency: Oliver

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