How marketers can plan their Christmas omnichannel strategy now

Christmas shopping

The Drum, in association with Criteo, will host a webinar exploring how marketers can start solidifying their marketing plans for the Christmas season early to prepare for the chaotic times ahead.

The webinar, Christmas omnichannel planning: 12 tips to enlighten this festive season, taking place on 3 October, will examine how marketers can take advantage of mobile conversion opportunities and reach shoppers in more effective ways.

As shopper behaviour changes, brands need to do more to come up with effective consumer strategies. Consumer goods company Unilever is changing the way it monitors shoppers by focusing on their behaviour, spotting trends in how people shop online and offline, making connections, and analysing how this influences people’s purchases.

According to research by IMRG last year, purchases made on smartphones were up 47% year on year in December. While another survey by CMO and SAP Hybris found that consumers will abandon a band if they encounter a poor customer experience across channels of engagement.

In addition, 39% of shoppers will start their shopping four to six weeks in advance of Christmas, while 29% are planning to purchase presents more than six weeks in advance.

With Christmas looming, how can marketers develop best practices to take full advantage of the hectic season?

In the webinar, speaker Paul Dahill, senior sales director of brand solutions EMEA at Criteo will examine shopper behaviour prior to purchasing, why omnichannel shopping is the new norm, and provide 12 tips to make the most of the Christmas season.

Register for the webinar here.

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