YouTube reveals new logo and tweaked mobile and desktop experiences

Google-owned YouTube has rolled out new designs across mobile and desktop that have been long in the works, all in aid of improving the online user experience.

The video site has been better optimised for different sized screens, underlined by a new, "more flexible" logo "that works better across a variety of devices, even on the tiniest screens."

Meanwhile, tweaks on the mobile app include video that scrolls with the user, video speed tinkering (which was available on desktop) and improved discovery features.

The minimalist design also features a night-mode for nocturnal viewing.

In a blog post, Neal Mohan, chief product officer of YouTube, said: “Our new look applies Material Design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine – because there's nothing more important than the creators and videos we all love to watch. My favorite feature of this new desktop design is Dark Theme, which turns the background dark while you watch for a more cinematic look.”

On the new logo, he added: “Designed for our multi-screen world, the updated Logo combines a cleaned-up version of the YouTube wordmark and icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens.”

The changes look to drive more consumption on the site as rivals like Facebook now challenge in the video space.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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