Creative Work of the Week: Clive Tyldesley jumps into bed with TotallyMoney

Creative Work of the Week’s August bank holiday special goes to TotallyMoney and its Live With Clive spot, which transports sports pundit Clive Tyldesley into the bed of the finance brand’s customer Dan as he checks his live credit score.

Designed to promote TotallyMoney’s Live Credit Score and Credit Report service, the ad was devised by McCann Manchester, directed by Theo Delaney and produced by Rose Bulow. The agency wanted the spot to convey a sense of ‘surrealist humour’ by plucking Tyldesley up from the commentators’ box and plonking him down in a couple’s bed.

Here he delivers his distinctive high-octane live match commentary as Dan goes through the motions of checking his credit score.

Joe Gardiner, TotallyMoney’s head of brand and communications, said: “We loved this idea right from the moment McCann pitched it. It made us laugh and we felt that they really got what we were trying to do.

“Right through the process they’ve brought to life on screen our mission to help consumer credit customers get a better, fairer deal.”

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Katie Deighton

Katie Deighton is The Drum’s senior reporter for creative and video, based in London. She produces, films, presents and edits the title’s editorial video output, including series such as Anatomy of an Ad, Creative Pursuits and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing.

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