Taylor Swift teams up with Target to launch glossy Reputation album magazines

The release of Reputation is fast becoming a marketing juggernaut

Taylor Swift is teaming up with US retailer target to release two exclusive print magazines to promote her new album, Reputation.

The singer unveiled the title track of the album - Look What You Made Me Do - following a carefully orchestrated social media hiatus as part of a PR stunt last week.

Now, her marketing team have announced a collaboration with Target to promote the singer's album, taking shape in the form of a 72-page collectable magazine, which will only be availbale for purchase through the retailer.

There are two volumes of the glossy, which will feature personal poetry, photos and artwork by the Swift, as well as a behind-the-scenes look at the making of her music videos.

The album will come as standard with the magazine, which is set to retail at $19.99. Reputation isn't set to be released until 10 November, but the Target exclusive is available for pre-order now.

The album will Swift's first release in three years. The release of Reputation is fast becoming a marketing juggernaut with Swift also having released a line of snake jewellery to coincide with the launch of record.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering events in Europe and the US like Ad Week, Dmexco, Dreamforce and Ciclope.

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