US Creative Work of the Week: Dr. Aftkings diagnoses fandom maladies

Dr. Aftkings diagnoses fantasy sports maladies in latest campaign

A doctor who diagnoses fantasy sports fan maladies is part of a campaign that took the top spot as our US Creative Work of the Week, as voted on by our readers.

‘Dr. Aftkings’ takes a lighthearted approach to educate fans about the various benefits of DraftKings one-week fantasy football, while telling them they have afflictions like “Draft-itis,” the “Lose-onic Plague” and “Earnings Dysfunction.”

Created by Deutsch’s NY office, ‘Play’ and ‘Dr. Aftkings’ are the two parts of the marketing initiative to get more people interested in the NFL season of fantasy sports.

The theme for ‘Play’ is, “You don’t just want to watch; you want to play.” It features original footage of football action shot by cameras placed on the field, inside the action. The campaign includes four primary TV spots and several additional online videos as well as digital, social and outdoor executions.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

All by Kyle