The ThirdWay Group moves in to new website created by Collective London

ThirdWay rebrands new corporate identity

Property specialists, The ThirdWay Group, has launched a new website with the help of Collective London, which builds upon its recent rebranding, which was carried out by Kemosabe.

Entering its ninth year, the group now consists of five companies and has a forecasted turnover of £65m; a significant growth of over £50m in the last three years.

Founder of The ThirdWay Group, Ben Gillam, comments on these latest corporate investments and growing success: “We have grown at a phenomenal rate in recent years, thanks to our hard-working team and strong relationships with our clients. We wanted to mark this with a fresh look for our website and corporate identity that encapsulates our culture, which is centred around our team, clients and passion for design. Our new office at Morelands, Old Street not only showcases our knowledge of the market and design credentials, but our maturity as a company.”

The group’s new brand reflects its standing in the market, which is pioneering and ahead of its game. Its strong cultural identity and non-formulaic approach to designing, finding and fitting commercial property in London is at the forefront of its new brand identity and inspired its ‘leader of the pack’ wolf inspired logo and strapline, centred around making offices authentic, innovative and people focused.

The new website, created by Collective London features regular news from the company, as well as unique insight into the industry.

Gemma Olds, head of design at Collective London, comments on the design of the new site: “'Our challenge was to express ThirdWay’s unique personality, creativity and brand ethos across their site. We wanted to create a site that not only showcases their projects but a site that also represents ThirdWay’s core values and approach to design. Using advanced coding techniques to add transparent video along with interactive elements we were able to add texture and depth throughout the site, making sure that ThirdWay’s website is as unique as they are.”

Collective London work with brands such as Hyundai, MQA and BP.

Speaking about the creation of the new brand identity, Phillip Clark, creative director at Kemosabe, added: "The journey we have taken has been an interesting one and once we had fulfilled all of the brand redesign and tone of voice and communications strategy it was time to action the 'trusty scout' side of our ethos and the natural collaborator to deliver all of the brands digital needs was obvious and as such we handed the baton to Collective London."

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Naomi Taylor

Naomi Taylor is editorial account manager at The Drum Network, covering members' news, insights and publications.

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