Wieden + Kennedy is entering an interesting creative challenge with new client Dalmia Cement; to make the cement interesting and exciting through its create work.
The agency has been handed the strategic planning and creative duties for the Indian cement manufacturer.
Sidharth Loyal, managing director of Wieden+Kennedy, said: “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting."
"For us, it’s a territory that we haven’t yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months.”
“Cement as a product isn’t something that people willingly attach adjectives such as interesting and exciting to," said B.K. Singh, head corporate brands and marketing, Dalmia Bharat.
"We want to change that. In Wieden+Kennedy we definitelysee the ability and expertise to successfully partner with us in achieving that, and are extremely glad to have them on board with us on this new journey,”