One Championship is constantly evolving its sponsorship strategies. After renewing its partnership with Philippines media giant ABS-CBN, One Championship has now partnered with Singapore broadcaster, Mediacorp.
As part of the agreement, Mediacorp's free-to-air channel OktoSports will cover One Championship's Live events. Full coverage and catch-up will be available on its OTT platform Toggle.
Chatri Sityodtong, chairman and CEO of ONE Championship, said: “ONE Championship is proud to announce its partnership with Mediacorp. From its early beginnings in broadcast radio and television, to launching its digital-first news, Mediacorp has provided Singaporeans with original local entertainment, and this is just the first step to a great partnership.
"ONE Championship was born in Singapore, and we are excited to continue to deliver a unique and authentic martial arts experience to fans all across the country.”
Debra Soon, chief customer officer of Mediacorp, stated: “The refreshed OktoSports carries sporting events from Singapore and around the world. Mediacorp is happy to work with ONE Championship to make entertaining and engaging LIVE sports content easily available, through our range of TV, digital, radio and print platforms."
"This partnership further amplifies OktoSports’s vision to be the #1 channel to encourage Singaporeans to lead active lifestyles through sports.”
Recently, Mediacorp and SPH collaborated to form a joint programmatic trading desk.