Monopoly keeps up with India's demonetisation move by venturing into cashless payments

Popular board game Monopoly ventures into cashless payments

Popular board game Monopoly has announced its venture into cashless payments where they are encouraging consumers to switch to “Monopoly Electronic Banking.”

The move falls in line with India's own move to digital money, with the demonetisation of low value notes, which has helped boost the move to digital payments.

The concept was introduced via a digital film called 'Monopoly news network', launched by global play and entertainment company Hasbro India LLP.

The company is offering a 100 rupee cash discount on Monopoly in exchange of old Monopoly paper notes. Monopoly Electronic Banking comes with four color coded debit cards and an easy play electronic banking unit.

Bhavesh Somaya, country head at Hasbro India, commented: “We are moving towards the digital age and India is progressing towards a cashless economy. We believe that the revolutionary step taken by Mr. Monopoly is in sync with today’s changing scenario.

"Promotion of Monopoly Electronic Banking is our attempt to explain how the brand has evolved and made constant innovations keeping in line with latest trends.”

Further innovation in India is expected as experts predict that digital payments, AI and VR will power the Indian economy in the future as platforms such as Whatsapp are in talks to integrate payments on its platform in India.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Taruka Srivastav

I march to the Indian beat of The Drum.

All by Taruka