Monster Energy renews Conor McGregor deal, touting shared ‘confidence, determination and aggression'

Conor McGregor posing with Monster Energy

Ahead of Conor McGregor's ‘Fight of the Century’ with Floyd Mayweather 26 August, energy drink brand Monster is extending its with the fighter that has been in place since 2015.

The Monster claw will feature on McGregor’s shorts for the fight and his UFC title defense later this year, granting it significant reach.

Marianne Radley, senior vice president of marketing of Monster Energy, said: “After two years as a Monster Energy UFC fighter, we are excited to continue our partnership with Conor McGregor as he prepares for the biggest fight in history.

“His bold confidence, determination and aggression are synonymous with our brand values and we are proud to have him represent our company.”

To further promote the tie-in, the company is rolling out a 30 second ad featuring the ‘Notorious’ Irishman that will run online and across select TV platforms.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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