Adidas rolls out a 'groovy' campaign for Manchester United as it pitches the team as 'creators'
As Manchester United kick starts their Premier League journey with a win, Adidas rolled out a creative campaign titled #HereToCreate, which positions the team as 'performers'.
In the Theatre of Dreams, only the creative shine.@ManUtd are ready for action.#HereToCreate pic.twitter.com/7a1N1KWa2V
— adidas Football (@adidasfootball) August 12, 2017
The one minute video integrates virtual reality and shows Paul Pogba dribbling, Herrera and Mata as puppets being controlled by some men in black and Jesse Lingard as a rapper, grooving to the tunes.
Later comes in David de Gea playing the drums and Daley Blind appearing to be surrounded by journalists as phones and recorders in virtual reality pop in.
The video concludes with a confused man dressed as a rabbit who hops out of the frame and, finally, United's manager Jose Mourinho watching the entire show from the stands at the Old Trafford and utters the final words, "Ok! that's it!"
On YouTube, Adidas describes the advert as 'In the Theatre of Dreams, only the creative shine. Manchester United are always ready to perform.'
Adidas has released a similar film with Leo Messi and have given him the epithet of 'The king creator.' Adidas launched a similar campaign last year called 'Sports need creators' last year.
They partnered with Stormzy for Manchester United film in First Never Follows series. The brand also allowed fans to design the third kits of its big teams, a part of Adidas' ambition to be the most shared and engaging brand amongst its rivals.
The video has received mixed responses from fans globally.
pic.twitter.com/DoTkE47cGB — Catra (@Catrafariz) August 12, 2017What the hell did I just watch? Tell American Marketing company to take a hike.
— SoccerJedi (@SoccerJedi) August 12, 2017
Dope pic.twitter.com/tTZn6yBElD — M A Hakim (@FergieGrandson) August 12, 2017Proper Raoul Duke gear that - fucking state of it pic.twitter.com/Y6bV7BozZB
— Tom D (@_Tom_D) August 12, 2017
