Retired Peyton Manning is now protected by Ollie the Otter in new Otterbox spots
Now that Peyton Manning is retired from the NFL, he doesn’t have his huge offensive linemen protecting his every move. He’s exposed and vulnerable, which is why he needs the protection of a giant otter named Ollie.
Peyton Manning and Ollie for OtterBox
Manning was named spokesman for OtterBox protective smartphone cases last September, and this latest promotional campaign comes right before NFL season kicks off. In three spots, a man-sized otter, Ollie, the brand’s mascot, is with Manning out in the woods, helping keep him safe – sometimes zealously so.
In ‘Hikers,’ Manning meets hikers on a trail who want to take a pic with the football great. As they do, one hiker tries to put his arm around Manning -- and Ollie comes from nowhere to tackle him. Manning says “I know how you feel” as the tagline “unapologetically overprotective” finishes the 30-second spot. In ‘S’mores,’ Manning is taking a pic of his marshmallows at the end of a stick. As one starts to burn slightly, Ollie sprays the treats and Manning with a fire extinguisher. In the third, ‘Backpack,’ we see Ollie as he climbs over rocks through the mountains. The camera then reveals that Ollie is carrying Manning on his back as the quarterback takes pics from that vantage point.
The spots will stream across YouTube, Facebook, Yahoo fantasy sports and football sites, and air during the CBS Thursday Night Football digital pre-game shows and other venues.
