JD.com teams with Baidu in AI and big data play

JD.com and Baidu have signed a strategic partnership deal

Ecommerce giant JD.com has launched a strategic partnership with search powerhouse Baidu in a bid to help brands target consumers more effectively.

The partnership will leverage the big data, AI technology and large user bases of both companies to create better ecommerce experiences for consumers and advertisers.

The deal will allow Baidu users to purchase JD products from within Baidu apps, such as Baidu Maps, music and video apps as well as its popular chatroom, Tieba.

It will also enable content partners to embed products from JD.com directly into content that is distributed on Baidu platforms.

JD.com said the partnership aims to “increase conversion rates” by creating “cost-effective marketing opportunities”.

“JD’s industry-leading insights on consumer behaviour, combined with the reach of Baidu will help the companies effectively target consumers better than ever before. The partnership creates a powerful engine for brands and retailers to better understand their target markets,” said a statement from JD.com.

The partnership comes at a significant time for both companies. Baidu is investing heavily in AI technology and applications as it looks to strengthen its position as an AI-first company, while JD.com is looking to increase its market share in the ecommerce market as it gains ground on rival Alibaba.

The ecommerce giant has made some significant gains in recent months including record sales figures and a partnership with Farfetch.

The partnership also provides JD.com with links to another of China’s big three internet giants, the ecommerce player already has a solid partnership with Tencent.

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Danielle Long

Danielle Long is APAC Correspondent for The Drum with a remit to cover news from China, Australia and New Zealand. Danielle has 15 years experience as a marketing journalist and has worked on publications in the UK and Australia. She has interviewed some of the world’s leading marketing, advertising and creative brains and has written about almost every standout brand and marketing campaign from the last 15 years.

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