Arcade Fire has seemingly apologised for a social media campaign promoting their new album 'Everything Now'.
The band has attracted criticism for a number of fake news stories which appeared on its website, including one which told the 'behind-the-scenes' story about how the band was considering selling ‘removable jihadi beards’ as part of a marketing campaign.
As music title NME detailed, they also tried to sell a $109 fidget spinner that contained a digital download of their new album - which debuted at No. 1 on the Billboard200 albums - and used Twitter to promote dress codes for their shows.
— Arcade Fire (@arcadefire) August 10, 2017
However, the statement apologising for the marketing tactics appears to add fuel to the fire. In it, Arcade Fire suggest that someone called 'Tannis Wright' who works for the fictional Everything Now Corp was to blame.
"In recent weeks, it has come to light that Tannis crossed the line from marketing into outright fiction on more than one occasion, and has even offended some readers, fans, and websites. He wasn’t being truthful with the band or our fans at all times," they saud.
Some fans to agree that the apology seems to be another hoax.