Google takes anniversary hip-hop turntable doodle out for a spin

Google takes anniversary Hip-Hop turntable doodle out for a spin

Google is inviting searchers to mark the 44th anniversary of the birth of hip-hop with an interactive turntable doodle which affords the ability to mix and match scratch a variety of records.

Incorporating three original tracks by artist Prince Paul the sophisticated game is introduced by Fab 5 Freddy, former host of ‘Yo! MTV Raps’, who will give inductees a quick crash course in hip-hop history as well as showing them around the record deck.

Of course, no doodle would be complete without a custom Google logo and this latest twist doesn’t disappoint with graffiti artist Cey Adams brought on board to give the search giant a bit of street cred.

YouTube’s global head of music, former Def Jam president Lyor Cohen, wrote: “Hip-hop ​has ​done ​exactly ​what ​its ​founders ​set ​out ​to ​do, ​whether ​wittingly ​or ​unwittingly. ​It ​placed ​an accessible ​culture, ​relatable ​to ​any ​marginalized ​group ​in ​the ​world, ​at ​the ​forefront ​of ​music. ​In ​that ​spirit, here’s ​to ​BILLIONS ​of ​people ​getting ​a ​brief ​reminder ​that ​’Yes, ​yes ​y’all! ​And ​it ​WON’T ​stop!'”

Anyone wishing to take the doodle for a spin will have 40 hours to do so before it is archived.

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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