Business on the Move: Eurosport, Subaru and Warehouse

Eurosport digital enlists a full-service agency for Europe

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account wins

Eurosport Digital has appointed MullenLowe London as its full service European agency partner following a competitive pitch.

The Discovery Communications-owned company has enlisted the agency to handle media, creative and CRM as it's European agency of record in the hope of seeing a more unified media landscape.

Warehouse, the British women’s fashion retailer, has appointed Threepipe to manage its UK customer acquisition programmes across PPC, SEO, display and social media channels.

Warehouse joins other Threepipe retail clients including La Perla, L’Occitane, Boux Avenue, Reiss and Jack Wills.

Subaru UK has appointed 101 as its lead creative agency following a competitive pitch. 101 will help the car retailer with multiple launches in the next 18 months as well as building the brand in the UK.

Vroom, the national online auto retailer, has selected Anomaly as its first-ever agency of record.

Anomaly will collaborate with Vroom on building the 3-year-old company’s brand and generating national awareness with its first nationwide integrated campaign. The work is being driven from the agency’s New York office.

ATG Access, manufacturer of road infrastructure, has selected PR Agency One to bolster its brand awareness and increase its overall online visibility.

PR Agency One’s role will include building the company’s reputation across a variety of vertical security markets, while positioning it as an expert and innovator that provides bespoke solutions and high quality products.

Wooga, a mobile game developer based in Berlin, has appointed HeyHuman to deliver a fresh proposition for the brand as well as social media initiatives for two of its games; Pearl’s Peril and June’s Journey.

The appointment follows a four-way competitive pitch and the work marks a significant shift in Wooga’s strategy away from search and outbound marketing.

Launches

London agency Blup has created a new business service dedicated to creating social media campaigns for its clients, called Pulb. Pulb will have its own team and website which will launch in early August.

This week saw the launch of video content and digital production company, Boffin and Beau, part owned by creative marketing agency Cravens.

Jessica Goodfellow

The Drum's media reporter covering everything from publishing, TV, social media, radio and technology.

All by Jessica