Brahma’s loopy looping gif ad will make you want a beer

Brazillian beer Brahma is tired with your supposed gif-making ways, the brand’s bizarre new ad is looking to urge millennials to start connecting with each other offline, and preferably, with alcohol.

A minute-long ad shows a man repeatedly kicked by a horse, until he exclaims it is 6pm when “Gifing time is over”.

The work casts shade on internet culture, especially when the down-on-his-luck and bruised protagonist states: “I, for one, have friends waiting for me with ice cold Brahmas”.

Buenos Aires, Argentina agency Santo delivered the ad with help from Birdman writer Armando Bo, delivering unique creative for the Anheuser-Busch inBev brand.

The campaign runs with the strapline, ‘Respect the hangout’.

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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