Ride the RedTube? Porn site applies to sponsor NYC subways

RedTube looks to sponsor subway stations

RedTube has sent a letter to New York governor Andrew Cuomo, enquiring whether the MTA would get into bed with the porn site by allowing co-branded subway stations.

The company is intent on snapping up the naming rights to help fund the restoration of some of the transit system’s aging routes. As such, it has released a letter it sent to the governor 31 July.

“We here at RedTube are eager to lend a hand and give back to our loyal New York fans.

“Should we make it through the application process, we were thinking we could literally adorn the station we sponsor as well as a number of trains in red/RedTube branding so people can actually ride a red tube,” it read.

The company is still to hear back from officials in the governor’s office. However, other, somewhat more savory brands, may be now eyeing up the territory.

It comes after Cuomo floated the idea of opening up the stations to sponsorship last month.

It’s not unprecedented for the MTA to sell off stations, since 2009, the Atlantic Ave station has been named the Barclays Center.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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