Doritos partners with NFL quarterback to market multi-flavor chips

Doritos partners with NFL quarterback to market multi-flavor chips / Courtesy of Doritos

As football season is creeping closer, Doritos is kicking it up a notch. One of the brands that makes up Frito-Lay’s $14 billion convenient foods business unit have created a four-flavored chip called Blazin’ Buffalo Explosion that combines the Blazin' Buffalo and Ranch chip and pairs it with a Chipotle-flavored rolled chip, a Cool Ranch triangle, and a Blue Cheese curl.

With the help of NFL quarterback Matthew Stafford, they have created “Call the Play,” to kick off the new combination bag.

The “Call the Play” competition begins online when snackers who buy the bag of Blazin’ Buffalo Explosion either enters their code from the bag or uses a mobile scan. Once inside, fans can make a prediction of what order the Doritos mix shapes will be. Then Stafford will take aim and if his order matches, then the user could win a prize.

"Who doesn't want to be an armchair quarterback?" said Stafford, quarterback of the Detroit Lions, in a statement. "Well now, working with Doritos, we're giving fans just that chance. Call the play correctly that I call, and you could win some really cool stuff."

The prizes from the competition include a 55” curved TV, a VR headset and a home entertainment system. The “Call the Play” competition will run from July 31 through October 7, 2017.

But Doritos isn’t new to creating cool experiences around its chips. In April, Doritos partnered with Disney's entertainment powerhouse Marvel to celebrate the launch of Guardians of the Galaxy: Vol. 2. Doritos unveiled limited edition bags housing cassette decks and the movie’s much-anticipated soundtrack, looking to emulate upon the chart-topping prowess of the debut album.

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Haley Velasco

Haley Velasco is a writer based in Chicago, IL, who has a background in PR for a sports media company and has reported on a variety of topics, including sports, opinion, politics and celebrity news. Based in the Windy City, she covers industry happenings in the Midwest and throughout North America. She has been reporting for The Drum since May 2016.

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