The ad, from the Hotel Association of New York City and a local union, accuses the rental app of enabling terrorism in a video that cuts to footage of Manchester, UK, terrorist Salman Abedi. Notably, and pointed out by Airbnb, Abedi was not living at an Airbnb at the time of attack.
The fear-mongering slot asks: “Are you at risk?” It continues to say that Airbnb will not share who is inhabiting some 40,000 listings in New York. Nonetheless across the US it provides user data across other US cities.
Airbnb responded to the accusations, branding the ad an “outrageous scare tactic by big hotels.”
Nick Shapiro, global head of trust and risk management Airbnb, sent a letter to three hotel industry CEOs, it read: “The fact is Airbnb had nothing to do with the tragic events in Manchester and we are one of the only hospitality companies that runs background checks on all US residents, both hosts and guests. Hotel CEOs have a responsibility to tell us why they don’t do the same and why they continue to fund this sort of despicable, cynical advertising.
The ad is reportedly to run on CNN, MSNBC and Fox News in the New York area.