Creative Work of the Week: Nissan pumps out noise pollution at a yoga class and picnic

Nissan and DigitasLBi have claimed gold in Creative Work of the Week with their trio of ‘Unacceptable’ spots, which each feature a serene location, a loudspeaker and noise pollution caused by traffic.

Falling under the #ElectrifyTheWorld campaign, each video aims to raise awareness of how our cities could soon become free of traffic noise thanks to electrification. By literally bringing the traffic noise of European cities to the yoga studio, a picnic and a camping spot, the spots aim to highlight just how ‘unacceptable’ traffic noise is.

Each person’s reaction to the unexpected cacophony is natural. At the end of each clip, Nissan appeals: “Let’s make our cities quieter”.

The social campaign is currently live in England, France, Germany, Spain, Italy, Norway and the Netherlands on Facebook, Instagram and Twitter.

Claudio Vieira, creative director at DigitasLBi Paris, said: “Most people watch content on mute, it was an interesting challenge to convey the effect of noise in a visually impactful way.”

Want to see your campaign take the Creative Work of the Week crown? Upload your latest showcases here and vote in our weekly roundup here.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

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