Apple joins Instagram to show off ‘Shot on iPhone’ photos

Images featured on Apple's Instagram account

Although Apple has remained mum on social media for most of its existence, the tech giant is beginning to dip its toes into the social waters with the launch of its first Instagram account.

On August 7, Apple revealed an official Instagram account complete with nine posts. Featuring photos and videos taken by iPhone users across the globe, the campaign is a social extension of the company’s ‘Shot on iPhone’ campaign that launched in 2015 and has since appeared on billboards, television and in print.

The Instagram campaign features photo slideshows and videos taken by iPhone cameras that are overlaid with music and audio interviews with the photographers being featured. Each post also includes the photographer’s Instagram handle along with a personal quote from them.

Apple is encouraging Instagram users to use the hashtag ‘#ShotoniPhone’ to participate in the campaign.

Considering the carefully orchestrated nature of the company’s first posts, it’s unlikely that Apple will use Facebook-owned Instagram in the sort of impromptu, day-to-day fashion that many other brands do. Still, it’s a big step for a company whose Twitter and Facebook pages both remain blank — and could potentially help it garner even more fans since Instagram currently boasts more than 700 million users.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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