Havaianas is transporting New York riders to Brazil for 59 minutes in ferry takeover

Havaianas NYC ferry takeover

Brazilian sandal company Havaianas is taking over a New York ferry and bringing the vibrant spirit of a Rio summer to riders for the 59-minute ride.

The flip-flop company has partnered with boutique convenience store chain New Stand to bring Brazil's beaches to NYC Ferry's Manhattan to Rockaway route. The transformed ferry sports a Rio-themed party vibe, complete with a rooftop bar, Brazilian themed décor, as well as a Havaianas pop-up shop.

Credit: Aymann Ismail / New Stand

The first Havaianas boat set sail Thursday (August 3), and the sandal-friendly boat will continue to make trips to Rockaway Beaches throughout the weekend, including happy hour cruises. Guests will be treated to giveaways once aboard the ferry and refreshments are available.

Aymann Ismail / New Stand

“As a brand that is synonymous with summer, we are excited to bring the Brazilian summer spirit to the Rockaways to celebrate our favorite season with New Yorkers,” said Inhwa Lee, director of marketing for Havaianas.

Aymann Ismail / New Stand

"Havaianas is a brand renowned for enlivening consumer experiences with bold marketing," said Andrew Deitchman, co-founder and chief executive officer of New Stand. "We couldn't think of a better initial partner to create something fun for commuters on NYC Ferry."

For those in New York, the ferry leaves from Wall Street at Pier 11 daily through Monday, August 7.

Aymann Ismail / New Stand

Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

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