CBS outlines multiplatform vision with trio of advertising and digital appointments
US broadcaster CBS has signaled its shift toward a future multi-platform world with a trio of advertising and digital sales appointments designed to reposition its leadership team for the task in hand.
CBS outlines multiplatform vision with trio of advertising & digital appointments
This new approach has seen CBS ad sales chief Jo Ann Ross named as president and chief advertising officer, dovetailing with the arrival of David Lawenda from Facebook as executive vice president of digital sales and sales strategy.
Rounding out the rush of new faces at the top table is Dave Morris, whose existing role of chief revenue officer of CBS interactive has been expanded to include advanced advertising and client partnerships.
CBS chair and chief executive Leslie Moonves, commented: “We have a tremendous opportunity to grow CBS’ advertising revenue by working with clients to realize value from every impression across all platforms. This new structure, headed by the incomparable Jo Ann Ross, is the most advantageous way to achieve that goal.
"I am also pleased to have David Lawenda join the best ad sales team in the business to help accelerate our multiplatform sales effort with his remarkable linear and digital experience. This is the right team and the right structure to position CBS for maximum growth as viewer habits continue to change."
Broadcasters are scrabbling to adapt to meet the challenges and opportunities of a world proliferated with screens, which has led to the rise of 'second screening'.