Accenture acquires marketing and sales consultancy Brand Learning

Accenture has acquired Brand Learning, a London-based marketing and sales consultancy.

According to Accenture, the acquisition will strengthen its ability to help organizations drive growth through enhanced customer experiences. Terms of the deal were not disclosed.

Brand Learning, which employs approximately 120 people globally, has regional offices in New York and Singapore. It specializes in helping clients across a broad range of industries with their customer strategies and vision, new operating models, process development, content, cultural change and learning programs.

The company’s “experienced, high level advisory team” will be combined with Accenture’s Customer and Channels management consulting and industry experts. Brand Learning works with clients including PepsiCo, Unilever, GlaxoSmithKline and AstraZeneca.

“More than 90% of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” said Laura Gurski, senior managing director and head of Accenture’s Customer & Channels practice for consumer goods and services, retail, travel, life sciences, automotive and industrial industries, in a statement.

“With increasing digital innovation and personalized customer engagement, the marketing and sales functions are now seen as the key driver of top-line growth. Accenture’s acquisition of Brand Learning, with its impressive track record in building client capabilities in marketing and sales strategy and organization change will further enable us to help clients deliver more integrated customer experiences across the organization – to drive and manage that business growth.”

Mhairi McEwan, executive president and co-founder of Brand Learning, added: “Accenture is a leading global force in digital transformation and it is very exciting that we are coming together and that our talented team will also help contribute to the development of deeper consulting capabilities within Accenture. Being part of Accenture will allow our clients to benefit from a seamless service, building their marketing and sales capabilities to create the outstanding and connected customer experiences needed to drive growth.”

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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